Philipp Plein’s Kobe Bryant tribute at Milan Fashion Week, happening right now, was a very memorable one.
The runway show on Saturday (February 22) concluded in grand fashion with a nod to the Los Angeles Lakers legend, who, along with his daughter Gianna and seven other people, tragically passed away in a helicopter crash on January 26.
In tribute to the late icon, the models — including Olivia Culpo and Jada Pinkett Smith — hit the runway in Plein-logoed jerseys and sweatshirts in Lakers’ signature purple and gold, embedded with Swarovski crystals and Bryant’s number 24.
Tyga, who performed during the show, also added one of Plein’s Bryant tribute jerseys to his look for the finale.
According to Plein, proceeds from the sales of the Bryant-tributed items will go to the Mamba & Mambacita Sports Foundation, which was established in memory of Bryant and his daughter.